Chatbots Development: A New Era of Growth

Consider your last online shopping experience. Odds would it be to say that you were conveyed item suggestions based on your past buying or searching patterns. Did this help you to make your next buying decision? The fast pace of changing behavior across the eCommerce sites is growing at a phenomenal pace like never before. And there are no signs of it's moving back. Whether it's going beyond customer expectations, earning customer attention to building trust. Small-Medium size businesses can benefit from adopting a fresh digital perspective and developing innovative IT Solutions.

Rise of eCommerce: Biggest Technology Disruptor

Traditional shopping will eventually evolve where customers learn, engage, and experience brands and products. The focus will shift to where both the digital and the physical experiences complement each other to create an improved shopping experience for the consumer.

Purchasing decisions are being influenced by online channel platforms in a variety of ways, from in-store displays to brand equipped stores that allow the user to experience a product by see, touch and put on with before taking.

Technology Factors Driving Consumer Decision

• Interaction with AI-powered Chatbots: Facilitate product discovery, recommendation, and support.

• QR code-based Payment Solutions: Helping customers avoid long payment queues

• Machine learning, and Big Data: Helps retailers understand consumer behaviors and needs.

• Robotics and Sensors: Utilized to help optimize in-store products and design product offerings

Chatbots are intelligent system intended to connect with people through stages, including sending messages to admin, for example, Facebook Messenger, WhatsApp, Viber, and WeChat, utilizing content as a unique way of reaching out to customers or prospects. 

The primary motive behind choosing chatbots is to interact with people in a human-like way. These days, chatbots are helping clients across diverse industries – right from web-based product or service businesses to travel. While the eCommerce industry is on the rise, every industry encounters turnover and change, driving its organizations to adjust their plans of action to overcome these challenges.

Marketers need to focus on creating a retail experience, where both the digital and the physical consumers’ experiences complement rather than contradict each other in creating an improved buying experience for the consumer.

To make the digital transition, forward-thinking companies have been implementing technologies that allow branding and product interaction to be intensely customizable and personalized.

Chatbots can provide an engaging experience to consumers along different stages of the consumer journey, and across different digital platforms such as text, email, in-app, or website.

• Answering consumers’ questions
• Real-time advice on brands and products
• Processing orders and purchases
• Accessing product and inventory updates
• In-store availability for purchases and pickup
• Providing responsive 24/7 customer service

In addition to Customer Engaging cycle, some typical AI solution provides data and analytics information about consumer behavior and products they engage with. Such data provides valuable insights for owners to help them understand consumer behavior and analyze the issues or watch consumer journeys, and align products and content to customers’ needs.

Your online businesses whether its product or service-based can build own custom chatbot, or partner with a Bot framework development company helping brands to connect with their customers.