A social media platform can be quite as big a victory in the lack of interactivity.

What began

 as an introvert's haven, soon converted the house of some of the most inventive minds of the world, who came to the platform looking for hobbies and ideas. 

The proposal that backed it bagged it 50 good sites of 2011 award from the Times Magazine. And today, after eight years, its application hosts over 291 million monthly active customers. 

This product that took an off-stream strategy and built a new business model & industry type was Pinterest. 

In enhancement to being a non-intrusive platform, Pinterest has set a benchmark for companies: allowing them a path to succeed on both business revenue front and user engagement. Today, there is barely any businessman who doubts the benefits of building an app like Pinterest. Or one is not scratching the internet looking for answers on how much does it cost to develop an app like Pinterest.

What is the Pinterest app

Pinterest is a social media platform that grants users to share media related to services, goods, and projects and discover new interests by looking at the images that others have posted.

You can think of the Pinterest app as a web-powering bulletin board, but with higher organization capability.  

Users usually save a.k.a pin the images they find on the web or Pinterest on different boards on their profile. Most of the photos which kept on Pinterest are clickable and are shown in a new tab while clicked. 

Pinterest in the news

1. In Q3 2019, Pinterest reached 22 million+ monthly engaged users, bringing the number of users to 322 million. The name is similar to a 28% y-o-y growth worldwide.

1. At the starting of this month, Pinterest started a refreshed new appearance of its iOS and Android app version. The four most visible of those latest features were – Lesser space around Pins, Personal advice at the top of the home feed, Search option in the main navigating bar.

1. Getting more conscious about its user's mental health, Pinterest trained its algorithms to identify disturbing content and remove it from the application.

Must-have features of the Pinterest app

The feature set that Pinterest is integrated with relatively concentrated and straightforward to one purpose – saving and giving ideas. Here are the elements that carry an impact on Pinterest like app cost estimate:

Login/Create Account

Similar to the maximum of applications operative in the market today, the Pinterest app to offer users the functionality of creating an account and logging in. To process, the app provides an option to do social media logins. 

Home Feed

The Pinterest home screen made of the slab-like portrayal of media that users can then select to scroll or Pin through. This portion of the application control by Artificial Intelligence technology. The feed gets adjusted based on what you show interest in on the feed.   

Search

It is the part that users make use of to search for pins compared to the subject of their concern. Pinterest has been making a lot of attempts to make the search functionality improved and extremely accurate. 

Save and Share Pin

This feature is what mainly answers how does Pinterest app work. When users click on a pin, they give two options – A. Put the pin in a board B. Share it with their friends through different mediums. It is a method of how Pinterest enhance its user engagement quantity. 

Create

Pinterest provides users with two options when it arises to creation –  Board and Pin. 

You can either make a pin by uploading a media element from the gallery or click photos from the camera. You can also make a board wherein you can add several pins linked to the topic of your concern.

Once build, you can modify the pins on the board or delete it – board/pin– collectively.

Following Tab

This element of the application shows users what people they follow have stored in the app. It also appears with a recommendation tab, giving users to find new accounts /people to follow.

Notifications

Pinterest uses this re-engagement marketing technique entirely by sending information to users related to their boards, new additions made in the pin type they have shown an interest. 

Dashboard

Expressed as 'Saved' this is the user profile portion of the application. It details the number of following and followers, pins and boards that they have saved and created. Here, the users also get a feature which allows them the ability to either sort their boards according to alphabetic order or time-wise. 

Advanced features of the Pinterest app

Although not primary or must-have, these advanced features are one that makes Pinterest what it is. These tend to provide an impact on the cost of Pinterest, like app development, considerably.

Group Boards

Pinterest gives users the functionality to create a board and invite their friends to collaborate in it. It makes it possible for them to make plans along and work on it. 

Post Reactions

While not originally in the plan, Pinterest allows users the function to react to a pin through emojis. 

Message

Stepping one step more in the social media game, Pinterest provides its users with the capability to send messages to other people within the application. 

Suggestion Feed Queries

When you input a search term in the app, Pinterest gives extra queries for you to pick. It makes the search process a lot more advanced and engaging. 

Designing the guideline of Pinterest app

When you make a Pinterest mobile app, you don't only have to acknowledge the features set. What makes the app special is the experience that it gives to the end-users through its design. 

When Pinterest began its operation, there was little to no center on design principles. The center, back then, used to be fully on offerings. That was the time when Pinterest UI seemed like this:

In 2017, when Pinterest’s product design team induced the corporate focus on changing the app design on the phone. 

The reason that they set for the app was –

Lucid

• It’s intuitive, not learned
• It makes the user feel powerful
• It makes the content taste better

Animated

• It’s colorful
• It’s visually responsive
• It's unexpected in the right way

Unbreakable

• It’s built for exploration
• It’s impossible to miss-tap
• It’s reversible

The foundation policy gave birth to a revamped app design that concentrated on intuition and white space. The two factors that played a significant role in taking the app's engagement off the charts.

We offer a series of research to back the UX and UI of an application. We have begun with a product discovery workshop which lasts for five days. Lets us create mindmaps and wireframe, which help set the tomorrow of user experience. We also follow a series of UX/UI trends to ensure the app design is incredibly on-point, right from the onboarding stage.

It is something our clients would find in our estimate of the cost of developing an app like Pinterest.

Besides the designing process and elements, the other factor that includes in the Pinterest clone app cost breakdown is the technology stack.

Pinterest like the app tech stack

The technology stack applied to build a Pinterest clone application can majorly divide into four parts– Data & Application, Business Tools, DevOps, and Utilities.

Pinterest, as an application, evolves continuously, both in terms of the ads business and the user's count. Increasing with it is the review volume. To answer the question of how to make Pinterest like the app, companies will have to work around technology stack that solves the flourishing operational and engineering challenges at scale. 

How much does it cost to develop an app like Pinterest?

The cost of Pinterest like the app can estimate upon the study of the factors that would go into it. While the design is one of those, it is not the only one. Several things come into play in the cost of app development range. 

Here are various other major Pinterest, like application development price estimate impacting factors.

The platform choice

While the selection between iOS and Android for startups depends on several factors, it is interesting to note that Pinterest can access like a Native app, website, and PWA.  

So, if you want to design a Pinterest replica, you will have to make four versions of the app. 

We usually advise our customers to get an MVP developed and validated first, before going live on multiple platforms. It is after you have checked your product in the market should you go with an Android app development company or IOS application development company.

We provide them with a third choice – Cross-Platform app development, correctly React to native app development. Many reasons validate why React native can be the best decision for startups.

Front-end and back-end development

Developing the front-end and back-end of the application takes up the majority of the developers' time, along with adding on to the cost of Pinterest, like app development. While the efforts required to do Front-end development is still less compare to Back-end, it is not unimportant. 

Now when we talk about Back-end development, there are two options available to businesses – Monolithic and Microservices with the latter being more expensive than the former. 

App complexity

Some elements define app complexity – the tech stack that backs it, features set,  the design elements, etc. It is the app complexity that distinguishes a $10,000 app from a $100,000 mobile application.

Pinterest is a mid to chief complexity app. But it'd depend on your business selection whether you want to make your app complex or not.

The team size

Another factor that significantly affects the Pinterest like app development cost is the team strength. the team structure for an app like Pinterest looks like this –

1 Project Manager

1 Team Lead

2 Back-end Developers

2 Front-end Developers

1 QA

2 UX & UI Designers

Location of the agency

The cost of developing an app like Pinterest also depends much on where the development agency is located. An agency based out of Australia or the USA will charge extra than agencies based out of Eastern nations like India.  

The variation in the average hourly price can go up to over $40 – $50 per hour.

This big difference in the Pinterest clone app development cost that you are compelled to see is what will make it a lot more useful to outsource the app development process. 

The next part of attending to after knowing the Pinterest like app development price is to plan how you would gain money on it. 

Monetization Strategies of Pinterest Like App

Pinterest majorly earns its money through advertising, more particularly promoted pins. These promoted pins are the advertisements that seem the same to the user-generated posts.  

If you are observing the Pinterest route, the answer to how much can earn will also mainly revolve around advertisements. 

FAQs on Pinterest like app development cost

1. How much does it take to develop an app like Pinterest?

Many elements go behind defining Pinterest, like app development cost.

The app design

Choice of the technology stack

Front-end and back-end development

Team size

Location of the agency.

1. Does Pinterest have an API?

Yes. Pinterest offers an API. It allows developers to provide Pinterest’s Pin feature inside their application.